19 Jan Clarion Events Asia Announces Partnership with PT Adhouse Indonesia Cipta
Clarion Events and Adhouse form joint venture to grow existing events and bring large-scale industry events to Indonesia
Singapore, (January, 2017) – Clarion Events Asia, part of the global Clarion Events Group – a leading event organiser, producing and delivering innovative and cutting edge events since 1947 – today announced that they have formed PT Adhouse Clarion Events (PT ACE), a joint-venture between Clarion Events and PT Adhouse Indonesia CIPTA, a local organiser whose events include Indonesia Properti Expo (IPEX), the largest bi-annual property show in Indonesia.
With each edition attracting over 260 exhibitors and 340,000 visitors during a 10 day period, IPEX is the preferred platform for Indonesians to purchase a home and secure advantageous mortgage rates.
Through PT ACE, Clarion Events looks to establish a strong foothold in Indonesia to position its offering of global brands to the world’s 4th most populous country. “The combination of Adhouse’s strong relationships and long history of successful events makes them an ideal partner with whom Clarion Events Asia can further its commitment to the region” said Richard Ireland, Managing Director of Clarion Events Asia. “We are excited to be part of the country’s economic transformation efforts that will see this vibrant nation of 280 million become the 5th largest economy by 2030. We are especially grateful to Mr. Soedirman Zakaria, President Director of Adhouse, whose efforts over the last 30 years have built the annual gatherings into the market-leading events that they are today. This partnership will allow the joint-venture to cater to the fast-growing Indonesian market with world-leading event brands and embark with Adhouse on the next chapter of their success story.”
“A partnership was formed with Clarion Events Pte Ltd (Asia) to enable us to foray into the B2B events market and to develop our business into this exciting space” commented Mr. Soedirman Zakaria, President Director of Adhouse. “This new collaboration with Clarion Events Asia could not have come at a better time as Indonesia and its economy enters a new phase, fuelled by industry-led growth and the ambition to compete with the world’s leading economies. Clarion Events, with its global reach and diversified expertise into a number of industry-leading events, will open up profitable new avenues for our business and access to a new base of clients we are looking forward to cater to in Indonesia .”
To augment the offering to the industry, PT ACE will introduce a number of B2B conferences and large scale exhibitions over the course of the next two years. “We look forward to complement Adhouse’s offer to the real estate industry and other market segments with cutting edge content and international expertise from around the world, so that we may help to shine a brighter spotlight on the attractive opportunities available in Indonesia for international investors” says Richard Ireland.
About Clarion Events
Founded in 1947, Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events. Our 950 employees based in our 13 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies. Clarion’s customers use our range of exhibitions, conferences, tradeshows, and websites to target new business, demonstrate their products, build deeper relationships with their clients and identify new opportunities for performance improvement. Some of our most important core markets include Energy, Defence and Security, Telecoms, Payments, Retail, Infrastructure, and Resources.
About PT Adhouse Indonesia CIPTA
Founded in 1988 by Mr. Soedirman Zakaria, Ad-house focuses on organizing professional exhibitions mainly in the property and furniture sector. Today, the company has six (6) large-scale exhibitions and conventions focused on these sectors and it also organizes hundreds of events that are professionally managed every year.
For more information please contact:
Sebastien David, Portfolio Director, Clarion Events Pte Ltd, sebastien.david@clarionevents.com
Toerangga Putra, President Director, PT Adhouse Clarion Events, t.putra@adhouseholding.com